Local Business Marketing Guide

Marketing is a means of generating and creating customer value. The value referred to here is the relationship between what is paid for and what is received and how it is perceived by the customer. Value can be quite difficult to determine as it depends on how much the particular product or service is needed by the customer.

For instance customer A may havea greater need than customer B which means that customer A will place a greater value on the product or services offered and is mor...

Many local and small business owners now have a presence on Twitter. However, what I notice is that they are still not listening and engaging. It's important to drive the points home that without effective listening there cannot be a conversation. Without a conversation, it's no longer a social effort but an advertising effort.

Advertsing and social media leads to ineffective campaigns and alot of time wasted.

The major i...

The adoption of SMS Marketing for small businesses may not be considered to be feasible. However a look at how consumers view the method of getting marketing messages direct lt to their mobile phones can help small business owners to understand that SMS Marketing is viable.

Benefits to Consumers

1.     The user is sent a simple SMS  that can be received on all phones that use...

When people talk about Social Media, many people think about Facebook and Twitter or even YouTube. However, there are scores of other Social media platforms that might be more appropriate to the needs of your business or your interest. Starple Marketing services have put together a Social media directory on your behalf.  

aNobii

aNobiiis a social networking site targeted to worldwide booklovers. The id...

Search engine optimisation (SEO) is a set of methodologies that make it easier for a search engine to find, index, categorise and rank web content. It is the most effective online marketing tactics to generate results as it adds to the relevance of a website andincreases its visibility for particular keywords.

Each month while 285 million people view TV and 48.4 million read the daily newspaper; there are over 14 billion people who ...

Regus Research 2010 found out the following in a study that they conducted to find out if businesses acquire customers through social media.

1.    50%of small businesses acquire new customers through social media

2.    36%of medium size businesses acquire new customers through social media

3.    28%of large businesses acquire new customers through social media

It is commonly stated that social media is widely used to ...